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MKTG 401-Dr. Mummalaneni: Home

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MKTG 401 (Marketing Research) - Course Description

 Dr. Mummalaneni

Dr. Mummalaneni  - The course involves an exploration of the process and techniques of marketing research from a managerial point of view.  The course places particular emphasis on the data collection methods, design of data collection forms, sampling techniques, methods of data analysis and report writing.  The course adopts a managerial orientation.  The focus is on developing the student’s analytic thinking and problem solving skills and applying them to solve marketing problems.

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