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MKTG 401-Dr. Mummalaneni: Encyclopedias


MasterFILE Premier - Includes nearly 500 full text reference books, full-text from 86,019 biographies, 105,787 full-text primary source documents, and an Image Collection of 293,480 photos, maps and flags.

Oxford Reference Online Core Collection - Provides the full-text of reference books, including encyclopedias, handbooks, dictionaries published by Oxford University Press.

Oxford Scholarship Online E-Book Collection - Provides access to the full-text of scholarly works in 20 subject areas, covering the humanities, social sciences, medicine, and law.