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Sneakerheads, Sneaker Culture & Sneaker Collecting

Guide for Sneakerheads, Sneaker Culture & Sneaker Collecting

Jemayne L. King, Ph.D.

Meet Jemayne Lavar King, Ph.D., author, owner of Sole Food Brand, LLC, Associate Professor of English and Literature and Director of the Institute of Hip Hop and Cultural Studies at Virginia State University.


“Kicks'' have come a long way, from the basketball court to the cover of Vogue, becoming a symbol of status and culture in the Black community.

Season 2 of Sole Origins is kicking off in Chicago! Find out how Michael Jordan and his brand influenced the new generation of creatives in the city, including Kanye West and Virgil Abloh. Don C speaks on how he became one of Nike's most prominent collaborators and how sneaker boutiques like Leaders 1354 and Succezz changed the landscape in the area.

On the first episode of Complex’s newest docu-series, Sole Origins, sneaker legends including DJ Clark Kent, Joe La Puma, Jeff Staple and Va$htie uncover their stories behind the most influential sneakers of NYC.

Cop, Feezys, grail ... Brut spoke to two New York sneakerheads about the origin of sneaker culture, and why for some, sneakers are more than just shoes.

"The Story of Air Max: 90 to 2090" tells the story of the shoes’ rule-breaking ethos and universal impact on sneaker culture.